Showing posts with label Commentary. Show all posts
Showing posts with label Commentary. Show all posts

iMovie for iPhone: It's going to be big.

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iMovie community, I hope your bathrooms are clean and that your fridge is well stocked. You're about to get some new move-ins. With the introduction of iMovie for iPhone, Apple is welcoming millions of new iMovie users, in one fell swoop.

Two things make this a really big deal:
  • Millions of people who've never used iMovie before will be using the iPhone version by the end of the month. That's just plain amazing. I hope Randy Ubillos and the iMovie team realize how cool this is.
  • Apple is pushing the iOS to new heights. Putting the iWork apps on the iPad was a good first step, but iMovie on the iPhone is mini revolution. iMovie has always been one of Apple's flagship products, a hallmark of what makes the Mac great. I still remember my 1999 iMac DV, which came with iMovie preinstalled. It was a pivotal moment that laid the groundwork for the YouTube generation.
That Apple figured out a simple, but capable way to put iMovie on an iPhone marks another big change: the day when the iOS is no longer just a way to surf the web and play $.99 games. It's a big move from enjoying stuff to making stuff.

(The iWork apps for the iPad are impressive, no doubt, but people have been doing office document stuff on phones and PDAs for a while now. Great looking personal video is a whole new level of stuff to make.)

I was one of the lucky 600,000 people who got an iPhone preorder in before Apple started pushing back shipping dates. (Who'd have thought that being one of over half a million people made you lucky?) That means I'll be sharing tips, tricks, and thoughts about iMovie for iPhone as soon as it's available.

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iPhone 3GS - Flip Killer?

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My sister-in-law just bought a Kodak Zi6, and she loves it. The 720p clips work well in iMovie, the camera is small and incredibly easy to use. She paid about $140 for it. More importantly, she gets the camera out a lot more than she did before, meaning that all kinds of great family stuff is preserved. She considered the Flip, too, and settled on the Zi6 mostly because it was cheaper for the features.

The success of these compact video cameras has everything to do with simplicity and size. They're easy to shoot with and easy to carry. According to David Pogue, Flip's little camera took 13 percent of the camcorder market just one year after launch. As the old saying goes, the best camera is the one you have with you.

But today Apple announced the new iPhone, called the iPhone 3GS. Among its new features is video recording. Not only can you record video, but you can edit it (notice the thumbnail editing, a la iMovie) and upload your clips to the world via YouTube and MobileMe, or just send them to someone via email or MMS. All on the phone.

If I was Cisco (who bought Pure Digital, makers of the Flip) or Kodak, I'd be feeling pretty anxious about all of this. After all, with the exception of no HD recording, the iPhone's video abilities look pretty dang impressive: auto-white-balance, auto-focus, in-device editing, geotagging, and in-device uploading. All of that, plus an iPhone, for $200.

True, the iPhone 3GS only shoots in VGA (640x480, presumably), but so does the low-end Flip Ultra, which has an MSRP of $149 and just 4GBs of storage. Assuming that you'll use 8GB for apps, music, and the like, the iPhone 3GS leaves another 8GBs for you to record video.

Now, there's a lot we don't know. Actual quality, file sizes, and the like could make or break this feature. But even if the iPhone's video quality needs improving, you can count on Apple improving it. I wouldn't be surprised next year to see a 32GB iPhone that shoots 720p. (Samsung already has a mobile phone that can do this.)

If it's true that the best camera is the one you have with you, then the entire camcorder industry should get a pretty good little shakeup from the new iPhone. No doubt, a year from now Cisco, Creative Labs, and Kodak will have new editions for their Flip, Vado, and Z series, but they won't be throwing in an iPhone to go with them.

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